Why Continue to Do BOMs that Don't Work?

I'm not saying BOMs never work. I'm saying that a lot of BOMs out there don't work, and they're stupid. But lots of networkers still do them, anyway, because it's the traditional thing to do. They feel that success is not possible without BOMs happening. BOMs to them are an indication that vital signs of life are showing. Holding BOMs to them means something positive is happening. Well, yeah, often it means that something's happening to make you lose more money.

Office BOMs are a bit okay, but what I can't understand are BOMs in fast food stores which very rarely work at all. You just feed people often for nothing. They attend your BOM waiting for the burger and drinks to be served. Would they make a payin? Most times, never.

Why won't a lot of people do payins in BOMs, even those held at the office? First, there's the inner feeling of annoyance or even hatred being invited to a networking business. Lots of people, especially in Manila, hate the idea, especially when they hear the usual stupid networking hypes and slogans being recited there: "Payaman na tayo! Tatlong bagsak! Sino ang ayaw yumaman!" These are all stupid, and BOMs are so full of them. If you get any signup in such BOMs, they are often unproductive or unqualified signups. They won't help you in the long run. Unqualified signups only help your topmost uplines get richer.

Second, there are many distractions in BOMs. And why not? Imagine gathering 20 to 50 people in one place. The more people, the more distractions. Add to that the noise and added distractions from other people if the BOM is held in fast food stores. I have conducted a lot of BOMs already in my life, and have also seen others do it, and saw how easily you can lose your audience in 5 seconds, especially if you're not a skilled presentor--and many presentors are thus. They are nothing but second rate copy cats of the network leaders they admire. They sound like broken tape recorders, and who'd want to listen to guys like that?

Third, clean and systematic follow-ups after BOMs seldom happen because BOMs are usually disorderly after they happen. People just want to go home immediately and other insensitive networkers make a lot of noise so that you more easily lose your prospect's attention.

What's more effective than BOMs [and cheaper, too], or how to make your BOMs really effective, are topics I discuss in my FREE CNM Newsletters. If you want them, simply fill up the Contact Form on the sidebar of this blog and say, "Please send me the newsletter."