Product Expertise: Key to Stable Success

BE a product expert--that's the secret to a sustained and clean network marketing business. Always know products details and never just rely on what the company says about the product. Do regular researches. When you have established yourself in product expertise, you can talk confidently about it with anyone, even doctors--and they will listen to you.

Plain Recruitment 

A lot of network marketers zero in on the marketing plan. They lure people into their network by hyping them with how high the potential income is. In short, they are just in the recruitment business. Most networkers have that wrong notion about how network marketing is recruitment. Truth is, network marketing is sales and marketing. It's really selling a product and getting repeat purchases. The goal is to get customers for life who benefit from the product and know how they in fact do benefit from it.

Thus, a big part of network marketing is educating customers on how they benefit from the product. That's how you enjoy sustained sales and continuous network growth. The more they know about the product the more they're hooked to it. But how can you educate them with product information if you don't know anything about it--because your skill is fixed on recruitment? And if you do not update your product info, how are you going to excite them about it to up your sales? 

You cannot give what you do not have. A lot of networkers, being lazy with  their homework, just keep recruiting people. Their only skill is to hype and lure people. That's it. Once these people join their network, it's up to them to continue with the business or not. Lazy uplines do not extend help to them--they just want to earn money from their downlines. And these are mostly binarians--because the Binary system is more suited for recruitment, and thus very few professional and clean networkers are binarians.

Look at Drug Companies

Look at drug companies like Unilab, Pfizer, and other big names in that industry. Why are they stable and why do they keep producing professional sales and marketing people? Because they are product oriented. Their agents know their products and know what they're talking about. They can confidently face doctors and doctors listen to them--something very few networkers, if any, can do. Med reps are respected and ooze with professionalism. Just one look at them and you know they're smart. I hear some of them do product presentations and use medical and pharmaceutical terms like they were physicians.

Not so much with most networkers. All you hear from them is how much they earn, or the potential earning of the business. That's why they often smell of scam. They cannot even speak intelligently because all they talk about in their BOMs is hype, money, and gimmicks. They seldom discuss the product intelligently.

Some networking companies have poor taste for the products they choose and this is to eliminate the need to discuss their products intelligently. They just offer product packages of soap, shampoo, toothpaste, and perhaps a coffee or chocolate drink. When product presentation comes, all they do is show the products. "Okay, these are our products!" That's all. And all you see are overpriced products also available in any supermarket. 

The point is, why would I be a distributor of those products? What benefit would my customers have with them? Will they be better off buying from supermarkets than go to me with an overpriced brand? Real distributors should know the answers to these questions. You are in the service business, too, as a distributor. But I guess most networkers do not understand what being a distributor means--and probably they do not realize that they are product distributors.. All they know is how to recruit.

Professionalize Network Marketing

Network marketers should start being professionals. They should be product experts, first and foremost, and not just know something about the product. They should be an authority in their product line. That way, network marketing can become known as an intellectual business and attract more people and make more customers for life. 

What Do You Do If You Have a Lousy Upline?

Too bad about networking is that often you cannot choose your uppermost upline. The guy just earns money from your efforts but doesn't do anything to help you. Worse, he even does silly things that affect you and other downlines negatively. So, what do you do if you have a lousy upline like that?

Complain?

Complain is the last thing you should do. Well, there are times when complaints are justified, but not always. Often it just adds to the problem. You just prove that you are as sick and a pain in the neck as your upline is. Some downlines rebel against or bad-mouth their leaders. That's not clean network marketing.

Request Change of Upline?

Requesting to be transferred to another group is not a solution. It will disturb the whole system and even mar the image of the company. So beforehand, know the nature of the group you're joining into. And anyway, most uppermost uplines are like that--useless to you. So why bother? It would be a never-ending transfer if you look for the perfect upline. There's none.

Be the Exact Opposite

Just be the exact opposite of your lousy upline. Determine to help your downlines, and the greatest help you can give is to train them well in the business--product and marketing. And you can only do this if you are yourself well trained. An expert. Only experts can train others. So study well the product and marketing and attend training seminars. Forget about what your upline can do to you--and which brings us to next very important point.

Forget about Your Upline

Forget him or her. Just do the business. Build up your own team. Build up from 7  to 10 people under you who would also build up others to be like them. Be the leader you hoped your upline would be. So, what do you do if you have a lousy upline? Produce your kind of the upline from your trainees.

Don't Perpetuate Yourself to Active Leadership

Be the leader, but don't perpetuate yourself to that role. Imagine if all your downlines would just rely on you to the business for them, leading them and taking initiatives for them. You'd surely die. They'd kill you! Train others for leadership. Give them roles and responsibilities. When they're fully functional, then you can have some rest and free time for yourself. They should train others who would train other people for leadership. Make it a goal to have a team of leaders--and righteous leaders at that! That's what clean network marketing is all about. That's powerful righteous network marketing!

Be Product Based, Not Network Based

Sell the product, not the networking system. Sell the product, not people. Be product based, not network based, and you'd never go wrong.

A lot of networkers sell the networking system. They just show you the product and say something like, "This is the product. It's a unique toothpaste from Mars," and that's it. He proceeds with explaining the marketing system and spends much time for it.

Sell the product. Master the product, research on it, so you can present it well to prospects. I know I said somewhere on this blog that you should say outright when asked that what you are is a network marketer. Don't tell a lie. But do not sell the networking system. Begin with the product, it's unique benefits to users. Then, if they ask you if it's a networking business, then say so. Be honest.

The truth is, you are really selling a product. The networking system comes in second. The prospect should fall in love with the product first. Then he'd be further impressed by the concomitant earning system. Why is this important? Because marketing is really product movement, not people movement. The whole point about network marketing is developing a network of consumers always doing repeat purchases. Product loyalty. 

It is tempting to get out of clean network marketing and instead recruit a mass of people to be under you whom you can "use" to make money for you. That's what happens when network marketing is done without product expertise and emphasis. It becomes a scam. That's why we see unscrupulous leaders with big groups bolting away from a company and bringing with him his whole empire of unthinking downlines who do not realize they're just being used. He brings them to different networking businesses so that in the end he and some of his immediate cohorts are the only ones profiting.

Always be product based, not network based. Build a team of downlines educated about the product and committed to re-purchasing and benefiting from it. When there's product movement, everyone benefits, especially if the leaders and uplines make new entry slots (or buy again as a "new member") now and then under them that benefits their downlines. 

Later, they may decide to do another networking business while continuing to do the former. Business is investment, and you have to have more than one investment to play the thing safe. Unscrupulous networkers, on the other hand, leave the former business altogether once they have profited from it, unmindful whether their downlines have attained ROI and earned enough profits. They keep hopping from one business to another, and then brag about their wealth, to the detriment of their downlines' investments. But foolish downlines like it that way and are even proud of their uplines. 

If you want fair and righteous network marketing, be product based, not network based. Sell the product diligently, train your downlines, and the networking system will just be added unto you.

Make Recruitment Easy for You

To be successful in network marketing you have to know how to make recruitment easy for you. It will be easier if you do this tip: always be honest. In clean network marketing, honesty is the best sales policy. And you have to be honest about what business you have.

Don't Hide Behind Disguises

Many networkers hide behind disguises and don't say outright that what they are offering is a networking business. Say it right in the beginning when asked. Be honest. This is a networking business. If the prospect hates network marketing, make that as your launching pad to your presentation. Ask the prospect, "What made you hate network marketing?"

People will always appreciate your honesty and openness. They may not like network marketing, but they'd like you. And when you declare your business, "I'm a network marketer," be proud of it, and make sure the prospect sees that. It's easy to do this especially when you get fat checks regularly and own a new posh car and a house of your own. But what if you ain't got nothing yet?

Don't pretend you're rich or making big money already out of networking. Don't pretend to be something you are not. Be honest. Clean network marketing will make recruitment easy for you. God will bless you, for sure. If you haven't made a single cent from networking, just appear professional, tidy, smart, and confident to your prospects, making sure he or she sees that you have studied your product very well and that from such diligent study you believe in the product intelligently.

Start with the Product

Although honesty is of the essence, never start with presenting the networking business. Present the product first and highlight its benefits. After all, there won't be any business without the product. Don't just have the product for the sake of having a product. Be a master of the product. Remember that product expertise sets you apart from scammers. Scammers just want the money. Professionals sell product benefits. They are there as consultants to help their prospects and customers.

Then Comes the Business

After the product, proceed with the business. If the prospect has no more queries about the product, say something like, "You see, the company wants customers to earn from the product. And there's big money in this!" Always sound excited enough about the business.

If he or she asks, "So, how much have you made so far?" Be honest. If it's only a few hundreds or thousands, say so. If you haven't made anything yet, say so. Then say, "With diligence, anything can grow into millions." Say how you've seen other guys in the business make millions through initial hard work. And do emphasize that. Say something like...

"You see, with network marketing, you just need to pour diligence into it initially for 6 months to a year--or 2 years--and the effort will be rewarded in big increments and residual income." Residual income is income that grows by itself periodically.

Spread the Word Around

Make it known around your sphere of influence that you are a network marketer. That may send people away or towards you, depending on the situation. But, don't worry. If you're honest, God will soon send people to you begging to be in your team. Moreover, it's important to let people know who and what you are so they can refer sales or recruits to you in the future. 

When so many people know who you are and what you do, that will make recruitment easy for you. And make sure you keep a good reputation as a networker. 

Duplication Bible Fomula

The important thing in network marketing is duplication--to be able to duplicate yourself on your downlines. There should be a transfer of mind and heart from you to your immediate downlines (or directs), and then from them to their directs, and so on. This is the unbeatable network marketing formula.

Teach What I Teach You to Those Who are Qualified

St. Paul told his disciple Timothy [2 Tim.2.2], to duplicate himself on his disciples or downlines. And the feeding has got to come from Paul alone. Paul was taught by Jesus Christ, Paul taught Timothy, and Timothy taught qualified men who were able to teach others. Thus, network marketing (or true discipleship) is really teaching. It is founded on educating people. Real, professional, and career networkers ought to be skilled educators. 

Now, let's examine in detail the Paulinian duplication formula.

Qualified Men

Paul told Timothy to look for qualified or "trustworthy" men. Qualified men, in this sense, are not necessarily college graduates or titled or degreed people. In the bible, Peter, James, and John were chosen by Jesus but they never became college graduates or professionals. In fact, people saw that they were "unschooled" folks. Jesus himself, says John 7.15, was unschooled. 

Qualified men are those who are trustworthy. You can trust them to do the business righteously. Why the need for this? Because they will be using your name, being under your network umbrella. Whatever he or she does will affect you and your image and reputation as a networker (or a follower of Christ, in the ministry sense). 

If a person is a scammer, don't put that person in your network team anymore, even if he is a veteran and skilled networker able to bring you lots of sales--unless he has evidently repented. The number one qualification for clean network marketing or righteous network marketing is trustworthiness. Remember, God is the ultimate Rewarder--or Punisher. He is in the center of business--a business gets blessed or otherwise solely on His decisions or permissions. So better surround yourself with only the trustworthy.

Qualified men are also qualified for network marketing duplication (or discipleship). They should be willing to be under your mentorship. They should be willing to do the business with you and in your righteousness standards. Your downlines can strategize on their own, but everything has to be within righteous ways. Nothing should be illegal or unfair practice. 

In short, qualified men are of good character like you.

Able to Teach

You should be able to "teach" (present the product and business well, or present the faith, in ministry terms) so that your downlines would follow suit. You are what your downlines are. It is a must--downlines should be able to teach and not just rely on their uplines or the BOM for product and business presentation. If everybody in your team can teach like you, imagine how fast your business would be!

Networkers and Sales People are Educators

Networkers are first and foremost educators. So are sales people. That's their first call. They shouldn't be known only for huge income and material possessions. What makes a livelihood a respectable career is when it helps people become better informed about the present world we live in. Thus, networkers and sales people are educators, in a very real sense.

Can You Imagine Selling Bottled Water 50 Years Ago?

If you tried to sell bottled waters 50 years ago, you'd be the laughing stock of the day. Water was readily available from home faucets (as they are today), so why the need to buy them in bottles? But as time passed by and population grew and pollution worsened, potable water became less readily available. Sure, you had clean water at home, but what about the water in the office or school or restaurant or fastfood? How sure  were you that they served clean water? And the ice cubes they put in your drink? How sure were you that they were sourced from clean water?

So diarrhea cases went up. 

Still, it looked stupid to be selling water in bottles. So what did sales people do? They started an education campaign. They taught people the hazards of dirty drinking water and the dire need for clean water. They bombarded us with TV commercials and radio and print ads. Gradually, Filipinos got the point. It was practical and smart to buy bottled water when you were away from home instead of asking for a glass of water in restaurants. Later, it became fashionable to drink water in bottles because we saw showbiz guys doing it on TV and on print. We even see Lorna Tolentino on display boards urging us to try her purified water.

Today, buying bottled water is as ordinary as buying candy from a corner store. No one laughs about it or thinks only stupid people would sell or buy something like that. But it took years of hardship for Filipinos to finally see their need for the product. And sales people were the educators who opened their eyes to reality.

Health Supplements? Who Need Them?

Today, the gargantuan task is to educate Filipinos on health supplementation. The average Pinoy does not believe in it. He or she believes that eating healthy food is enough. Worse, others believe that simply eating daily is enough. 

The fact is, almost everything we eat today is poison! Even "fresh" vegetables and fruits. And Filipinos need to be aware of this. This is the new challenge that true health advocates face in this age. And networkers and sales people are educators. That's their first role. They should spearhead this campaign.

Poison?

Most food you eat in fast foods and restaurants are practically poison. They're carcinogenic and high in white sugar and other harmful chemical ingredients. White sugar is food for cancer cells, in case you didn't know. Just look at the roasted or grilled burgers and chicken and pork (anything cooked directly on flames or burning coals is highly carcinogenic!) and ice cream and floats and fancy and foamy coffee (oh! they all look so yummy!) and the chemical preservatives put in them to make them last longer. People eat them all on a daily basis.

You know why diabetes and dialysis cases are up today? Some 50 years ago they were unheard of. It's due to the food people eat today, especially the gravy sauce they pour abundantly over their rice. And the way they substitute water with soft drinks and synthetic powder "fruit" juices. And those so-called "energy" drinks with lots of caffeine and white sugar. Yeah, they give energy for now, but they also slowly destroy your liver and kidneys. They can also cause cancer.

And probably you're proud of your high vegetables and fruits diet. And you say they're "fresh." Well, the fresher they are, the worse their poison is. Most vegetables and fruits today are highly exposed to chemical fertilizers and pesticides which stick stubbornly to them and don't get eliminated in washing or cooking. More so when eaten raw or "fresh." 

Did you know that a bowl of vegetables about 50 years ago was rich in nutrition, and that to get the same amount of nutrition we have to eat sackfuls of vegetables today? Well, do you eat a sackful each day? If not, don't boast about eating lots of vegetables or even being vegetarian. It's all useless. You're eating poison just the same.

And the water you drink today. Do you know it has chlorine which causes cancer? And if you boast of having a water that went through a complex and delicate process of eliminating everything to make it pure drinking water, you're in double jeopardy! That water will make your body acidic and cancer cells thrive well in acidic environment.

Pork, beef, and chicken meats are often super treated with anti-biotics which stay in the meat and do not get eliminated with cooking. You eat the meat you, you get the anti-biotics and that's added poison to your system. The feeds given the animals are often rich in synthetic ingredients. All this equals weaker immune system. And fish? They are applied with chemicals--mostly formalin--to avoid early spoilage.

But often, we have no choice but eat and drink these poisons. That's why we need to supplement. Supplementing is adding real and unspoiled nutrition into our diet so our bodies can fight back against poisons. Filipinos need to be taught that supplementing is no longer an option. It is a must! Every spoonful of food we eat takes away seconds or minutes from our life span. Money for buying supplements for daily intake should become part of our family budget.

We should educate people on supplementation and how this affects health, not just to profit more, but it's our moral obligation. It's just like how doctors have to tell patients what to do to be well and patients have to buy their prescription. Yes, they are licensed, we are not, but our health products are. And anyway, what we offer them are always subject to customers' will. 

Networkers and sales people are educators, so they should be well equipped with useful and updated knowledge. They are health consultants, first and foremost, before they are business people. Be a conscientious networker. Be a dedicated health educator. This is vital for a clean network marketing and a righteous network marketing.

Three Ways to Convince People to Buy or Invest Online

They must see how the product is about them.

Convincing people to buy or join you do an online business is the greatest challenge in this work. Next is convincing them to be trained and do as you are doing. Convincing should be easy if you have the three most important things in business that work favorably in the minds of your prospects. So, here are the three effective ways to convince people.

Photo by Headway on Unsplash.

Solid company

People shy away or have serious second thoughts about buying or doing an online business fearing it's a hoax. Employment, or having a job, is easier to believe and have faith in. You don't have to shell out money to invest on anything and it's the company that even pays you when you join it. But actually, employment makes you invest your time, energy, office presence and skills--in fact your entire life. It dictates almost everything you can do or can have. In the end, the company gets rid of you due to old age or disability--when it can no longer use you. 

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Your online business does not do that. Even if you die, the fruit of your hard work is transferred to your heirs. Just leave them your username and password to your business site. They can continue your business and reap from what you have sown, especially your residual and passive income.

Anyway, people need to see quality and reliability. To buy from you or join you, get a company that is known for stability and trustworthiness. Also, you need to personify that company stability. You need to show people how business relationships you make are stable because you are trustworthy. They can expect a lot more good business deals with you in the future. 

Solid Product

People are wary of investing on a product that they will later discover ineffective. They need to know how exactly the product works. If you convince them with real proofs (not just buyers' testimonies), then there's a big chance of convincing them. First and foremost, you should be the good result of the product. Are you a satisfied customer yourself? That's tangible proof. Is the satisfaction evident in you? If you're in the health business and you keep coughing and sneezing and looking sick...

Another important thing is product necessity. Is it a must for enjoyment of a quality life? If it's just an added luxury, or a cute decor or accessory to make life a bit more fancy, or a food or drink they can do without, it may not sell much. But if it is essential to a good quality of life, they probably will, especially if its for their kids' welfare. The product should be an essential, and then bombard customers with reasons that make the product a must for a better life.

Solid Business

The business should be easy enough to do and really lucrative. A business that has a lot of procedures and requirements and steps and formulas and cycles will just confuse people, especially the novices and first-timers, and discourage them more from joining. How the business plan would work for them should be easy to grasp, and they should see themselves able to hit the goal, to be there on top, in the near future.

In short, it should be doable.

So far, have you noticed something? We have been thinking about how our customers would react to our product or business. Because it's about them. If they see how everything is for their benefit, they'd go for it.

So there you have the three effective ways to convince people. If you have them, your problem is solved 90 percent. The remaining ten percent of the problem gets fixed when you see yourself successful and on top in the business--see it in your mind. It all starts and ends in the mind. Do you have the imagination for this? Can you see yourself earning big with your online business?

Do You Need to Have Made Big Money to Convince People?

It doesn't matter if you have not yet made enough money from it. There is a myth that you have to be making money big-time first before you can make customers buy from you or join you in the business. If you haven't made big money from it, capitalize on company and product quality instead. Second is to mention those you know who are making big money from it.

Do healthy doctors first have to experience cancer before they can prescribe anti-cancer meds to patients? Or, let's put it this way. Money can buy things. That's a fact. Even if a very poor pauper told me that, I'd believe it--though he may not have the experience. A lot of things can be easily seen happening even if there are no proofs yet. If a boy keeps running to and fro across a national highway, I can believe that he is likely to be run over, though it hasn't happened yet. Why? Because I can perceive what's probable. Potential can be seen. The invisible can be perceived.

Make people see the potential of your product or business plan. You yourself should believe absolutely that the product or business will work, sooner or later. Then those who hear it from you would also see it happening to them. This is called inspirational sales or enthusiasm transfer in sales. 

If you're not yet earning anything from your online business, it's not a problem. Everybody starts that way. Share your vision with prospects. Often, visions are more real than showing off your pay checks or commissions or cars to prospects. Our forefathers had visions for our Motherland centuries ago. Now, we're reaping the benefits. So who's greater--the vision of our forefathers or the benefits we reap today? Benefits come and go, but visions live forever, from generation to generation.

Just remember the three effective ways to convince people and apply this in your clean internet marketing, doing your online business.

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