BE a product expert--that's the secret to a sustained and clean network marketing business. Always know products details and never just rely on what the company says about the product. Do regular researches. When you have established yourself in product expertise, you can talk confidently about it with anyone, even doctors--and they will listen to you.
Plain Recruitment
A lot of network marketers zero in on the marketing plan. They lure people into their network by hyping them with how high the potential income is. In short, they are just in the recruitment business. Most networkers have that wrong notion about how network marketing is recruitment. Truth is, network marketing is sales and marketing. It's really selling a product and getting repeat purchases. The goal is to get customers for life who benefit from the product and know how they in fact do benefit from it.
Thus, a big part of network marketing is educating customers on how they benefit from the product. That's how you enjoy sustained sales and continuous network growth. The more they know about the product the more they're hooked to it. But how can you educate them with product information if you don't know anything about it--because your skill is fixed on recruitment? And if you do not update your product info, how are you going to excite them about it to up your sales?
You cannot give what you do not have. A lot of networkers, being lazy with their homework, just keep recruiting people. Their only skill is to hype and lure people. That's it. Once these people join their network, it's up to them to continue with the business or not. Lazy uplines do not extend help to them--they just want to earn money from their downlines. And these are mostly binarians--because the Binary system is more suited for recruitment, and thus very few professional and clean networkers are binarians.
Look at Drug Companies
Look at drug companies like Unilab, Pfizer, and other big names in that industry. Why are they stable and why do they keep producing professional sales and marketing people? Because they are product oriented. Their agents know their products and know what they're talking about. They can confidently face doctors and doctors listen to them--something very few networkers, if any, can do. Med reps are respected and ooze with professionalism. Just one look at them and you know they're smart. I hear some of them do product presentations and use medical and pharmaceutical terms like they were physicians.
Not so much with most networkers. All you hear from them is how much they earn, or the potential earning of the business. That's why they often smell of scam. They cannot even speak intelligently because all they talk about in their BOMs is hype, money, and gimmicks. They seldom discuss the product intelligently.
Some networking companies have poor taste for the products they choose and this is to eliminate the need to discuss their products intelligently. They just offer product packages of soap, shampoo, toothpaste, and perhaps a coffee or chocolate drink. When product presentation comes, all they do is show the products. "Okay, these are our products!" That's all. And all you see are overpriced products also available in any supermarket.
The point is, why would I be a distributor of those products? What benefit would my customers have with them? Will they be better off buying from supermarkets than go to me with an overpriced brand? Real distributors should know the answers to these questions. You are in the service business, too, as a distributor. But I guess most networkers do not understand what being a distributor means--and probably they do not realize that they are product distributors.. All they know is how to recruit.
Professionalize Network Marketing
Network marketers should start being professionals. They should be product experts, first and foremost, and not just know something about the product. They should be an authority in their product line. That way, network marketing can become known as an intellectual business and attract more people and make more customers for life.
