What 01s are Doing Wrong

Loiter around the office or the BOM venue, waiting for their downlines to bring in their recruits--this is what 01s or networking leaders do wrong. They believe their presence there works magic, like a charm or spell that will make recruits beg for membership. Most 01s think their role in networking is just to inspire their downlines and do the business presentation for them. They are now exempt from doing the dirty job of recruiting.

Nothing else can be more wrong. You 01s should know better than just sit around and brag about your hefty checks and incomes. If you haven't noticed, guests are tired of you doing that. Most people today understand that networkers occupying top positions earn the most in the business and they just use their downlines for that. And they don't want to end up under you and have the same miserable fate as the guy who invited them has. To many people, networking is nothing but lords who have slaves under them making them richer. You should realize this by now.

The Proper Leadership Attitude

Leaders should never stop rolling up their sleeves and getting to the grassroots to recruit new people. Don't sit on your thrones above your pedestals just because you're now comfortably making residual income out of nothing. You owe it to all your downlines. And because of this, the least you can do is try supplying some of them with their downlines.

You should gather your immediate team leaders [those next in line earning big incomes]--downlines from second to 5th or 10th level immediately below you--and figure out a way how you could put downlines on those at the farthest ends of your network, especially those exerting effort. In this case, the network won't be an "empire" but a family--with the fathers providing well for their sons and daughters down the line. At the same time, the fathers should teach their immediate sons how to support their younger siblings. And by "support" we don't mean just presenting the business for them or inspiring them to go on recruiting [which is really nothing but garbage]. We mean actually putting downlines on some of your far-end active downlines to equal their efforts. This puts fairness and equality in the network. Gets rid of greed and stupid pride, too.

When God gave the Israelites manna in the desert, he instructed them how those who got much should share with those who got less. Those who got much should not just inspire or pray for those who got less--they should actually give them part of their blessings. Clean Network Marketing should be like this!

The Folly of Being Empires

Many networking groups like to think of themselves as empires. In history, no empire in the world networked with other empires for the common good--helping each other out. Empires always invaded territories out of greed and pride. There's a big difference between networking and annexing. The Acts church in the bible had a network. But empires annexed people to make slaves of them. Network marketing today annexes people.

Wrong or unrighteous network marketing is where you find a lord or an emperor on top. He has lots of slaves under him working to make him richer. Then he brags his riches to his slaves and they applaud him. When the empire falls, he transfers to another territory and sets up his new empire by taking his slaves with him there--and the slaves willingly and mindlessly rejoin him. That's what most 01s today are all about.

But righteous, fair, and clean network marketing is a big family setting. The leaders continue working with their downlines for a common good. A father will never just inspire his sons and daughters to work hard so he can be richer. He works with them and provides their needs. He actually goes with them to the fields to till the soil with their hands and see to it his children who toil with him are well provided for. What father can stand to see his child working in the field and going hungry? Would he just pray for him or inspire him to work more?

To do this gargantuan work, he enlists the help of his older sons and daughters. Together, they support the younger ones. The younger family members, in turn, also work harder as they see their father and older siblings helping them. That's a real functioning network. That's how 01s should care for their networks, if they really understand what a network is all about, and how it is different from an empire.

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Running Out of Recruits

One principle in Economics very applicable to network marketing is the law of diminishing returns. After reaching the peak, you have nowhere else to go but down. Some people will not accept this and claim to be able to cancel the law, but they go through the downhill phase of business nonetheless. It's a universal principle because we all need the downhill experience now and then. It's part of growth and strength and to come out of the ordeal wiser.

Life is not all positives. We need the negatives. And don't believe those hyping [and often lying] motivational speakers when they say business should all be an upward trend, rejecting any idea of negative times in it. Remember, God put in creation good and bad, weak and strong, light and darkness, rain and sunlight, dry and wet, abundance and famine. They balance life so it can continue. Thus, marriage vows include times in sickness and in health.

So, too, there will be times of running out of recruits in network marketing. It's normal; don't panic. When there are no people to recruit, probably it's time to update your knowledge and see what's the latest in your field. It's time for intellectual nourishment. Spend time reading the latest networking literature or searching the Net. Grow yourself!

But then again, you cannot run out of recruits. There are more than 70 million people in the Philippines alone. How can you run out of prospects? In Philippine or world history, there has never yet been a time when everybody has become a networker. Just look around your neighborhood and I'm sure people there are yet uninitiated in networking--and what they think they know about it is pestered with misinformation. Enlighten them.

You should always think of new approaches to recruitment. Everything has a season, and seasons provide opportunity for renewal. Plants and animals renew each season--snakes change scales, birds change feathers, plants shed off old leaves and sprout new ones, etc. Even stale air is changed each time a storm passes. You cannot use the same recruitment method or style forever. It has to change and conform to the times, as you also change to the better.

A tip here is to study your prospects first before you present your business. Nothing beats relational sales or networking. Befriend them sincerely and see how you can help them succeed. This is a timeless networking principle.

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How to Earn More from Networking with Direct Selling

Some networkers recruit for profit, some sell for profit, and others do both. You do both. I don't buy the idea that in network marketing, there's no selling. In fact, you grow your network more by encouraging everyone [including yourself] to sell the product. And selling can be made easier and more effective through the proven secret strategies of Crackerjack Selling. But later with that. First, get my tip!

Here's how you can earn more money as you sell while network marketing. And remember this tip!

Don't Recruit People Who Will Not Network

Never recruit people into your team who will not do the networking business. If you do, they become members and get the discount, while you lessen your direct selling profits. Here's what I mean. For instance, your product SRP is P2,400 and the members' price is P2000. Once your recruit becomes a member, he gets the product at P2,000 leaving you little to profit, like a Unilever bonus, if any. Unilever bonuses get smaller as the levels get deeper. At most, you get what? P20 per sales? Too small. Yes, it grows big with bulk purchases, but what if the bulk isn't there yet?

Worse is that, the guy you recruited gets the discount but then he does not do the networking business. He does not recruit. What happens to you? You just get P20 per bottle or pack he buys. If you didn't make him a member, he won't get the discount, and each time he buys from you, you get P400 from the P2,400 SRP plus the Unilevel bonus of P20. You get P420 profit in all. See?

Worse Scenario

Worse is, if the guy gets the discount as a member, doesn't do the business, but asks you to buy the product for him. You spend money on bus fare going to the office to buy, buy some snacks because you're bound to get hungry in the process, and all you get from his purchase is P20. That sucks. But if you didn't make him a member, you get P420 from his purchase, and with that you won't mind spending bus fare and some snacks when you do him the favor of going to the office to buy the product for him. See again?

Be able to weigh people you join in your business. If they're just users, don't make them members so they won't get the discount you should be getting. But if they're networkers, count them in because their efforts will produce the bulk purchases you need for big Unilevel bonuses and the binary bonuses from their recruitment efforts.

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