Myth about No Selling

Almost all of them claim you don't have to sell anything and still make money with their business system. But the basics say there's got to be product movement if there's going to be any profit earned. You can't change that. A product has to be sold in any business. And you have to do a little bit of selling even if they say there's "no selling" involved. Even salaries rely on selling to be sustainable.

Photo above by Laura Chouette on Unsplash.

Even governments need to "sell" something to make money. I'm NOT talking about privatization, although they do that a lot to raise government funds. I'm talking about "selling" people better government services and infrastructures to make them happily file their income taxes annually. If they don't make good "sales," their "customers" (the public) may kick them out in the next elections. Something like that.

So, what are you talking about no selling?

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Referring or Promoting

Okay, the smart Alecks will re-phrase that and call it "referrals" instead of selling. You just have to refer your friends. A more updated term is "promote" it to friends. "You don't have to sell them anything. Just promote the products to them." This tactic is not really a scam, but it's a myth. Because anyway you look at it, you won't make a cent unless your referral buys. Someone has to sell and someone has to buy.

Okay. I'd agree that it's no selling and merely referring IF (there's a big IF) you make money by just referring, even if your referral doesn't buy anything. Your referrals all just visit the store or listen to the webinar and then buys nothing. And then you make big commissions (and even residual income) in cash! Then, yeah, it's really no selling.

It's precisely why any business, online or offline, needs a product to sell. Products need to be bought to make money. And if you do that business, you're selling something, overtly or covertly. You may not be selling directly to the prospect. You may just be referring him or her to the site or store where the product can be bought. But it's still selling--the company sells and it uses you as an affiliate to sell.

So there's selling involved, and like it or not (or admit it or not) you're part of it.

Sounds Like a Trick

People often ask me shocked how they thought there was no selling involved. They took the bait. Initially, it felt like no selling was really involved. They just had to refer people to the business and didn't need to actually sell anything to them. But eventually, however, the whole thing started to feel like selling, they say. Because unless the folks they invited bought something, no money is made. 

Some of them felt like they were tricked--tricked into believing they won't really have to sell or do anything that is connected to selling. Then they attended leadership seminars on the business and found out that you had to hit some goals and quotas. Sounds pretty much like selling, then. 

Thus, when I join legit businesses masqueraded as "no selling," I never buy the myth one bit. I gear myself up for some kind of selling. And when I share the business with others, I always stress that, yeah, you won't need to sell anything directly, but you won't make money unless people you invite buy the products. In that sense, you need to make a "sale." You're into indirect selling.

Because I don't want to make empty promises or spread around a myth. I want to be honest with people. Yup, you probably won't make big money with that kind of honesty, but your soul will be filled to the brim (and even overflow) with peace of mind. Clean network marketing and honest selling beat everything else, even big profits.

No Products

No selling in real terms means no product being sold. Then it's a SCAM. All businesses need a product to sell to make money. Even investments. When you invest on something--like a company or business--that company or business needs to sell good. Otherwise, you lose. Stocks and even forex trading depend on sales. If industries do not make products because nothing is being sold, the economy collapses and foreign exchange with it.

This is why money investment is a scam. What we call "pera-pera lang." No product movement, just money being rolled around and later becoming unsustainable. Soon, the perpetrators run off with a big sum. Even your social security or SSS (Social Security System) invests on companies that sell well to have sustainability. The SSS does not just keep your money in its vault and dole it out to all its members.

So, when joining a selling or referring or networking business, the first thing you ask is the product. Because you'll be into some kind of selling, directly or otherwise. Second is the company--how legit and stable is it? Then third is the compensation plan. Some companies won't even talk about the comp plan unless you join them. That's silly, even a possible SCAM. You need to know how much you'd be making before you do any business. That's a basic. 

So, what are you talking about no selling?

It's Legit Networking If You Have Freedom to Choose Products

Avoiding scams is easy. Just keep to the basics. And one basic says buyers should enjoy the freedom to choose what products they buy--and get the product they paid for. There's this networking company which, instead of sending you products you bought, sends you other products that have no connection, whatsoever, with the products you purchased. To get what you paid for, you have to buy them again 😄, the company said. Can you imagine that? They forfeit your freedom to choose the products you get and it's a sure scam. And surprisingly, buyers submit to this policy like slaves. 

Photo above by Pickawood on Unsplash.

Obviously, the buyers didn't know their right as customers.

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Imagine ordering mozzarella garlic pizza from a pizza store but the store gives you instant pancit canton. Naturally, you complain. Then the crews says, "If you want pizza, you have to order for it again, sir." So you ask them, "Why not just give me what I paid for?" Then they answer, "Company policy, sir." To them, that is logical and correct. If you complain, they look at you like you're nuts. I don't care if they give me the best pepperoni pizza in the world because that wasn't what I paid for. I want mozzarella garlic!

Customer is Always Right

They're breaking the basic principle on customers being always right--particularly, getting what they paid for. And this is especially so with network marketing. You have to get what you pay for because it's what you'd be marketing in your business, not some other product. You cannot sell what you do not like to eat or use. This company gets away with it because the customers do not know their rights and agree with the stupid policy.

Around early 1990s I and my wife joined a food franchise business with network marketing on the side. Included in the fee we paid for were the raw waffle products and cooking gadgets we'd need in the business, plus the collapsible outlet cubicle and the uniform of the crew. That was a swell and neat deal. Very legit. Definitely fair. It's how franchises should be. 

Imagine getting a burger franchise and what you get is shampoo and surgical masks as "bonuses," and because they're bonuses you have no choice but to receive them (and the misled customers actually enjoy getting the "bonuses," saying they feel indebted to the company). If you want the burger product, you buy it because it does not come with the franchise fee you paid for. The franchise fee covers only the online system. It's a silly deal.

But remember, you want the burger franchise, not the system. If the system is crucial to how the burger is marketed, then the company shouldn't sell you just the system. Because you are interested to sell the product, not get the system. Product and marketing system should go together in a franchise. If you get a Jollibee or McDo franchise, you get both food product and system. 

The moment the seller deprives you of the right to get the products you paid for, it's a scam, no matter if the company has been doing it like that with "success" or if many people are making money from it. It's still a scam. So be careful about scheming companies that look for a way to sell you their unsellable products lying idle in their stocks. 

Product Packages

If it's a product package, it should be the package of your choice, not another package that's far from what you ordered. Product packages are pre-arranged sets of goods which may or may not all be what you wanted. There's a chance an item or two (or more) is not to your liking. But still, you get the right to choose the package you want. So what you do is get one that has more of what you really want or need. It's your right. The company cannot decide what package you get.

If it's Christmas time, for instance, and you go to SM grocery to buy a Christmas basket, you choose what you want and pay for it. And that's exactly what SM gives you. As simple as that. The basket may include a macaroni or mayonnaise brand you don't like, but you make sure that majority of its contents are agreeable to you. SM won't give you a different basket as a "bonus" and then tell you to buy again the basket you want if you want it. Doesn't make any sense. And it smells of pure scam.

Products that Don't Sell

Unscrupulous companies will force you to get their products that aren't selling. So they sell you these unmarketable or worthless products and even force them on you as a policy. But they make it sound like you're getting a good deal, like calling it a "bonus" the company gives to make customers feel grateful instead of scammed, and then make them feel obligated to make a purchase again because of the "bonus" the company gave. But there are serious problems with this scheme.

One is if you're allergic to the product being forced on you. No one has the right to force a product which can prove harmful to you. No company can assert the right to decide what products go to the customer (and which the customer pays for) if the customer refuses to, especially due to health reasons. You have every right not to accept a product package, for instance, you didn't order and pay for. No matter if the product package is full of good items. 

The Best Product Package

Smart networking companies selling product packages opt to sell neutral products. This means the products are generally good for most people and commonly used. If say, it's a personal care product then it has to be what most folks use. Bath soaps and shampoos are good. The cutting edge here would be an all-organic ingredient, for instance, or something safe but cheaper. 

Because it's an era of health consciousness we're in (especially in this pandemic), organic health supplements are in. Most people want them. So a product package of mostly health supplements will be a good idea. A package of organic weight loss pills, immune booster drinks and natural vitamins and minerals will definitely appeal to me. How about healthy and delicious coffee with health boosting ingredients?