How to Look for Buying Prospects

You'd be tempted to sell to everybody when you want to earn big. In a way, it's a correct principle--don't be too selective about who to sell to. Don't judge a book by its cover. Everyone's a suspect, as it were. But don't waste time on non-buyers. Now, the question is, how to look for buying prospects?

Prospecting

You always begin with prospecting. You make a list of people you know, potential buyers or otherwise, and offer the product to each one of them. This is product dissemination. You don't expect to make a sale with any of them. Good if you make 2 or 3 sales, or more. Aside from product intro, you also want to test the waters, as it were. You want to know who's interested and who's not. It's how to look for buying prospects and confine your list (and efforts) to them. 

Your list needs to be categorized into three.

• Buyers
• Potential buyers
• Non-buyers

Sell to buyers at once. Don't give them time to change their minds. After you have given them enough information to help them decide--and they want to buy--sell! 

Some people need more time. But they show signs of possibly buying. Keep them in your follow-up list. Call them up or drop by from time to time and make friends. Then casually mention the product and the possibility of them trying it.

Don't waste time with non-buyers. Continue befriending them (because they may one day turn up to be a potential buyer), sending them text messages periodically, but concentrate on buyers and potential buyers.

Then, continue to look for new contacts to present to. Sales is that easy, though it isn't that easy. You have to build a base of buyers and a secondary base of potential buyers. Soon, when the base is solid enough, and your sales account machinery is operational, it will be smooth sailing from then on, with minimum troubleshooting and updating.

A Closer Look at Buying Prospects

A buying prospect--how does he or she look like? Potential buyers have no particular looks. A seemingly uninterested guy may surprise you with a huge order; a guy who seems to be very interested may prove to be a dud. Difficult people may be hard to deal with but it's been proven that a good number of them are difficult and meticulous because they're going to buy. They hate wasting money buying poor quality.

The lesson here is--don't rely on looks. Present your product well. You spot buying prospects by how well you present yourself and your product. Fail at this and you miss potential buyers who want and need the product but rejected you because they didn't get a thing you said.

And anyway, a good and clear presentation is part of clean network marketing--network marketing done righteously. No double or misleading talk.

Most people are a crowd of masked and disguised individuals opting to be unlabled or inconspicuous because it's part of their defense mechanism. You can only unmask them when you have attracted their interest and curiosity. They're going to give themselves away and that helps you pinpoint who'd buy and who just want to fuss with you. It's the most effective way how to look for buying prospects.

Product and Prospect Match

It will help a lot to know the potentials and benefits of your product to pinpoint buying prospects. If you carry a health and healing drink, then try people who need your product health benefits. If your networking business carries a luxury product then try people who dream of having that luxury, or the rich who want more of it.

It may prove a waste of time to offer a dairy product to people who are lactose intolerant. Or offer an exercise equipment for doing strenuous workouts to an asthmatic. Have the common sense to match products with the kind of prospect you have. Here's a tip: most parents will do anything to buy what their kids like or need. So, if you carry a health drink good for kids or accessories or food of the same nature, your buying prospects are likely to be parents, grandparents, aunts, uncles, teachers, and older siblings.